Who Designed New Olive Garden Logo

Olive garden on july 8 announced the latest phase of its ongoing brand renaissance by beginning the roll out of a new logo and national restaurant remodel.

Who designed new olive garden logo. Add a photo to this gallery. Please share your thoughts below. Designed based on work assisted by lippincott the new logo hasn t been received well and shares of olive garden parent company darden went down 5 the day of the logo s unveiling.

The perplexing cluster of grapes that graced olive garden s logo for a decade and a half has devolved into a twiggy branch. The olive garden has a new logo which executives are describing as the symbol for our brand renaissance darden the owner of the italian restaurant chain showed off the logo monday in a presentation to investors and analysts after revamping its menu last month. Run by bryony gomez palacio and armin vit in bloomington in.

Within the next year the company expects to convert more than 75 restaurants to the new design described as more open and vibrant creating an atmosphere that promotes togetherness while maintaining the casual warmth and family. It was perceived as lazy simplistic and very poorly designed. The company is very excited about it executives said.

1 the olive garden 1 1 1982 1989 1 2 1989 1998 2 olive garden 2 1 1998 2014 2 2 2014 present this logo is still used in some locations. Olive garden s logo detail olive garden s new logo implementation restaurant signage. The main complaint was in regards to the simplicity of the new olive garden logo not only in comparison to olive garden old logo.

Olive garden today announced the latest phase of its ongoing brand renaissance by beginning the roll out of a new national restaurant remodel design and launching an updated web experience and online to go platform all of which feature a new olive garden logo signaling the broader foundational changes the brand is making to evolve the guest experience. In october 2012 olive garden became one of the first national restaurant chains to test converting most of its staff to part time aiming to limit the cost of paying for health care benefits for full time employees. What do you think.

After carefully reviewing the new logo we see it as clean fresh and appealing but question whether it will appeal to the consumers that olive garden are aiming to reach. On monday the darden owned restaurant chain unveiled a brand refresh. Brand new is a division of underconsideration displaying opinions and focusing solely on corporate and brand identity work.